Although the project is still in the development stage, the team is on the path towards differentiating its approach to coupons by eliminating middlemen, enabling cryptographic security levels for the voucher program and featuring a unique, trackable and unique one-way coupon feature.

Now, the technology will switch, then the paper coupon will be deprecated
Smart Phone will store your coupon and ready to be used for important purposes

"However online coupons are really open to fraud. That's why Tim made a new kind of digital coupon; namely Rogue.
Trackable and non-forged coupons that only release their value when acquired or exchanged by the user."

To create an ERC20 token, we only need to create a Smart Contract
ERC20 is a certain type of token of the Ethereum platform, and its use is also very young
Tokens of this type are very popular used for fundraising events

The main driver of this evolution, of course, reduces the costs for coupon publishers using digital technology and is a very simple solution using live coupons on smartphones for users.
Another key factor is the ease of connecting digital coupons
with CRM solutions, loyalty programs, and big data tools.

I just finished reading first page of this thread it gave good material to understand the project. Discounts or gift coupons have large usage everywhere as everyone wants some discount from total sum. Everything digital is already happening but blockchain ensures maximum transparency wherever it is applied. You have very solid concept based project which contain high potential.

How to allocate this rouge when ICO?

2017
The project is seeking feedback from the Ethereum community, touring Fintech, blockchain and Ethereum conferences, to enrich the white paper and project documentation.
The project has started the development and has released to the public a proof-of-concept CouponDemo ÐApp.
The project is funding itself with the pre-sale of RGX discount tokens.
Q1 2018
The goal of this phase is to showcase a minimal viable version of the Rouge Network platform as described in this white paper.
The token sale period should be achieved at the end of Phase II to be able to use RGE tokens in phase III.
Q2 2018
This phase will focus on the full implementation of the Rouge Network platform.
The project will also start using real RGE tokens.
Q3-Q4 2018
The last phase will aim to bootstrap the ecosystem and help all stakeholders build application layers that use the Rouge Network platform.

The Rouge project makes this possible while adding more benefits to the program so as to enable the actors involved to benefit and grow the industry at the same time.
So not only the industry will receive the impact, but the actors will also receive the impact.
All have been thought of in detail by the team, all for the common good.