Nxt is too difficult to setup. As of February, I have to somewhat agree with them. Although I have had the NRS since it's inception, it becomes a bit more difficult each time to setup each update. I have always run via SSL, but since 8.0 (I think) this was dropped by default and there is a process to go through to get it working. I know we are moving towards actual clients at some point, however, as it stands today, it is very difficult to setup the NRS for a beginner. I know this to be true, since I have given some Nxt away to colleagues and all have had their issues setting up. Not to mention, even after getting it to work successfully, the amount of errors that appear in the cmd window would scare any new comer away.
To new users just advertise and put on several sites (like nxtcrypto.org) marcus03's client. It doesn't require Java and NRS. It should be pretty easy to use for anyone.