How about a web of trust webring.  People who are trusted can display the banner and they can also click "next site" to go to the next merchant or something. 

Maybe we can fix stupid!

we can lunch a site, which has a list of trusted bitcoin site.
we advertise this site everywhere. and we tell poeple not to trust anyone else then the sites listed

this way any new site would have to be reviewed by the community for security holes and doing a background cheek on the owners.

if poeple knew we had such a system in place, they you have more trust.

A yelp for BTC could work.

well maybe if someone had poked around a little asked they would have discover the security risk

in anycase it will help.

you know trough experience what it's the average satisfactions business and service review.

It's independent tool make in power customers to understand what choice they have toward the market/service they chose

Yelp it's a great example

I am talking as a two business owner

Let's start with having 30 days in a row where nothing ridiculous happens

+1 !!!

something like this?

http://www.bitcoin.site90.net/

website is offline...

It has succumbed to the web of rust.