What the advisors does? Why do you need them?

Exactly. They're helping finding a ways to develop the project in society and guiding the development team at some complicated questions

Here he is: https://icobench.com/u/phillipnunn
Well known advisor, also can search for his twitter

They are looking for business angels, it's a person who's supporting the project from the beginning. That's necessary stage of development for lot of companies when the volume of requested resources are higher than the capacity of the founders but it's still not enough to attract the biggest funds. In two words — a guys investing into the project to help it go on developing till they reach the level when they can be supported by huge whales

It's always hard finding a first investors but then it's like a snowball - the longer the run, the more investors you got. And nowadays a lot of projects run a pre-ICO

Do you mean a pre-ICO tokens amount? You can see that info on the opening post right at the end:

110,000,000 ALEs for sale

77% Sale during the ICO
11% Team
10% Referral program, advisors
2%   Bounty

We're right now working on that question, it may become available in the nearest future.

A new article?  Heh, a lot of attention to the project if the articles being published almost every day

I beleive at least 80% of all project have the same situation — you never knows where the project would come at the end. i saw a couple of projects when they been starting from one idea but now they're working with something totally different. And it works!