that number of downloads is definitely intriguing if it is a real number....

Quite easy to verify:
https://etherscan.io/token/0xf4fe95603881d0e07954fd7605e0e9a916e42c44Every 500 token transaction represents an app installation. Since our app is geared towards ordinary consumers who have no knowledge of crypto, we wanted to reduce friction so we built a wallet right into the app. We call is WHEN Wallet...it's generated on the user's phone and the user is asked to save the mnemonic. Immediately, 500 WHEN tokens are deposited into the wallet so that the user can start making calls right away.
The smart contract has special protections (source code at link above) so the signup tokens can only be used for calling Experts. They cannot be transferred out. Once they are used to pay an Expert, he/she can transfer them out. This is all logic built into the smart contract.
I'll go dig up the App Store and Play Store analytics and stick them in a blog post...probably good for PR anyway.
But, rest assured, if we post a stat, it is very real. We have hard-earned reputations and we are not about to squander them by posting untrue information. Thanks for listening (er...reading).