Perhaps there's just too many holders like me who only want to hold for now for a few years and see if the coin gains value which also can have the negative effect of too many holders and not enough spenders. Or everyone is just waiting for 20% or something or there's not people really want to buy off amazon right now, I bet if you did this deal around some event like blackfriday you'd see those gift cards go in a heartbeat lol
I think those are both key issues. Those who believe in the coin want to hold... those who bought the coin at higher prices don't want to in effect, sell them at a loss for merchandise... and those of us who think the marketplace discount will be a great deal, is simply waiting for 20-30%. Again, if a store announces a 30% sale, there won't be too many customers when it's half that level -- just need to wait a bit.
I'd like the discount to move slower actually, as I need some of my other coins to go up, so I can sell them for extra btc, to buy even more noble by the time I decide to use the marketplace. I'm one of those people who tend to be 'cash poor' ... or 'btc poor', I guess... my btc is tied up, so I need to wait until I can free some of it.