I've been prowling around DigiByte.co and I must say it is really getting slick. Cheers to the web designers and content creators. You're doing a fine job. I especially like the new Getting started with DigiByte section.

That is my experience and personal take on the subject as well. "Crypto-currency" sounds like Star Trek to the uninitiated, and digital currency is much more easily 'digested'. Unfortunately, by simply using "digital currency", the 'secure' aspect of the cryptographic digital currency is lost in translation so-to-speak. That's why I'm thinking that the whole adjective "crytographic" needs to be used in front of the compound noun "digital currency". That might be more "user friendly" since it is a positive modifier of something the average person already understands - the mind first processes the known part of the phrase, "digital currency", and then adds the additional "cryptographic" information received. With "crytocurrency" we're using a concept that is entirely new, and therefore, entirely foreign, and, as such, it needs explanation. Add basic scepticism to the space age sound of the word, and it's logical that people respond like they do, just like it's logical they respond positively to something they already know. The problem with limiting the phrase to "digital currency" is that we lose a huge positive, which is the currency's secure nature, when we omit the cryptographic element from the name. By using the compound noun with the proceeding adjectival modifier, I think we can solve both issues.

Executive summary: I think people will more easily and intuitively understand the three word phrase than they understand the one word "cryptocurrency", and I think it's worth using the longer, perhaps somewhat clumsier, phrase in order to preserve the extremely important security aspect of the concept in the name itself.

Recently Shapeshift.io added Digibyte to there payment platform.
I believe last week they released Shapeshiftlens. https://www.shapeshift.io/lens.html

With shapeshiftlens you can pay with Digibyte on every webshop/website that accepts Bitcoin.


Have a good weekend  

It's fun that shapeshift added DGB, but that's not an answer to why I think DGB will be successful.  I think everyone would give you a different answer to your question.  Here's the abridged version of mine.

Digital currencies do a great job of competing against closed-loop payment systems.  Lower fees are the advantage they offer over traditional closed-loop payment systems (giftcards, merchant-specific POS, etc.).  Based on that fact, I'd say that micro payments systems are one of the biggest and most interesting areas of growth for digital currency over the next 5-10 years.  Things like tipping for social media posts, or in-site (in-app) payment for premium services or content, or creating in-game economies for multi-player online games.  These are all examples where micro payments are necessary, but where the fees associated with traditional closed-loop payment systems are prohibitively high.  Processing for closed-loop payments systems is dominated by a number of large companies.  And, the fees for processing the giftcards and payments are payed by merchants.  Therefore, an independent game developer won't see a financial benefit to incorporating an in-game economy because of processing fees.  The same would be true of a website that sells premium content, or even a big social media platform.

Because the value of BTC is relatively high, it makes sending very small amounts sort of awkward.  Imagine you want to send someone a $0.20 tip for a great tweet.  You could do it with ChangeTip or with DigiTip.  ChangeTip realizes that people don't want to perform the exchange calculation necessary to tip .00081635BTC ... so they use USD (or other national currency amounts).  Fine.  It works. But, the conversions are not easy.  ChangeTip is using BTC as a closed-loop payment system for tipping in non-BTC amounts.  Years of psychological research supports the fact that people prefer easily accessible ideas and practices.  DGB offers the possibility to solve the problem of micro payments.  To tip 50DGB, or 20DGB, or 150DGB.  This makes DGB more easily adoptable for micro payments than BTC.  You could apply the same logic to analogies in many other instances, such as premium web content, or game development, etc..

Many interesting alt-coins have strong identities.  Some of these coins are market specific (sexcoin, cannibiscoin, etc.).  Unfortunately, many of those coins haven't yet been able to capitalize on their market-specific identities.  Digibyte has a really strong identity as well.  The market identity for Digibyte IS micro payments.  This makes it so that DGB appeals to growth within and beyond the current markets for digital currency.  DigiTip is an example of a current appeal to within the marketplace.  But, imagine what would happen if, a couple of years from now, DGB created a partnership with a company like Spotify or Pandora to process micro payments for premium content.  That might seem like a crazy hypothetical example, but I don't think it's out of the realm of possibilities.  Although anything like that is still at least a couple of years off, it's not unthinkable.

So all of the above is the foundation.  But, it's not what convinced me about the merits of the coin.  What sold me on the coin the differential qualities.  It's one of the best managed and best financed alt-coins.  DigiShield and the multi-algorithm mining make participation in the distributed network accessible and more fully distributed (it reduces the risk of seeing transaction processing consolidate into the hands of a very few big companies).  The coin has strong development objectives (including a DGB exchange) and I believe they will achieve them because they've achieved their previous goals.  I suppose most of this is my opinion - and I could be wrong; I'm not saying DGB is magic or perfect.  But, considering it's potential, and that it's still just in the foundation stages, and the great community surrounding DGB and supporting it ...
 

Looking forward to the announcement...
Sounds mouthwatering 

mjummie... Just bought a few mil in an almost empty sell book

Feel some big news coming soon... 

Digibyte Groestl P2Pool Global Stats: http://dgbgroestl.p2pool-stats.info/

How about  a DigiByte Debit Card,that would be awesome

 Nice volume 

there we go again!

OMG they even pump lycan!