Darksend helps you send money anonymously how the internal process happens is not that relevant to the general public.
+1
It IS important because it misleads people about how it works, and they wonder why they have to do all this crap and watch a status bar, etc.
Calling it DarkSend leads people to think they just fire up the client and magic anon start sending.
But it does not at all work like that.
The name no longer describes it. Worse, it misleads the nob into expecting very different operation than must be performed.
No, I will not just "drop it" because it fucking matters. Especially among all you promoters of "mass adoption, make it easy for stupid people, the noobs can't use it so my price no go moon!"
If cars were called flying machines, people would wonder what the fuck is wrong with the person who named it that after they figured out that it doesn't do anything at all what the name says... Calling it "DarkSend:"
1) Misrepresents it in a confusing way
2) Leaves those who figure it out wondering what kind of lying dunce came up with that name...
Making it hard to figure out by misrepresenting it, and then looking like an idiot and a liar if/when they do figure it out... Yeah, way to inspire confidence and incite mass adoption... Brilliant.
Being arrogant and stubborn in the face of your very own technological advancements looks pretty bad, too...
A Brand has to evolve with the tech it represents. Intel doesn't call their processors 386 anymore;
because they're not 386s anymore. DarkSend isn't DarkSend anymore, it's not even DarkSend+ anymore, it's way, way beyond that to such an extreme that the function and operation are not even remotely close to what it used to be. The difference is so massive that the old name has become deceptive and counter-intuitive. So, the name needs to grow up to represent that fact.
Need to step back and see this from the noob perspective. Branding of any kind if for noob idiots, know your audience. If you're going to stoop to the level of branding and marketing, at least get it right... Your name has to be, in some way, descriptive of the function. At the moment, It is not only failing to do that, but is, in fact, contrary to function. It is confusing. Even worse, once the confusion passes (if it passes), it makes the whole project look sketchy by forcing the user to wonder WTF is going on with the lies and stupidity... This does not inspire confidence or promote adoption, quite the opposite.
