The idea of rewarding customers with crypto for paying attention like this is especially a niche worth looking at.
As it is things like taxi cab ads are pretty well useless for advertisers as their seen as annoyance but incentivize those same ads and suddenly they are much more worthwhile
Yea,i just bumped into this project a couple of moments ago and it looks pretty unique, though i'm still yet to finish up the whitepaper but its a nice means of delivering targeted ads to customers and for the fact that they have their token attached as a means of reward is a really nice way of adding value to their tokens, still trying to fully understand the concept