It could be a deal breaker. We can at least talk about how to make it better for the user.
We need name anyway. If we don't show the name but the id instead then people will call assets using first 3-5 digits. And someone will create an asset with the same first digits.
Asset registration fee is set to 1000 NXT to counteract squatting.
Ian worries about someone squatting "CIYAM", well, it's a world of cryptoanarchy and laws don't work here, live with it.