I'm pondering the ramifications of
tying the Etherbots markets to the Gods Unchained markets and wondering if anybody considered the efficacy of that marketing strategy.
From the Graziadio Business Review:
"....The historical trend indicates that tie-in arrangements that can be supported by arguments of efficiency factors that improve the companys bottom line without harming social or consumer welfare may well stand on firm legal footing with positive support from economic considerations.
However, tie-in arrangements that cannot be supported adequately by these arguments may expose the company to costly legal action, especially when the company is a dominant player in the tying good. This is accentuated by the fact that such legal action is subject to triple damages.All product arrangement decisions must consider the typical risk/return factors inherent in all business decisions. In this case it is particularly important for the manager to fully evaluate a potential tie-in arrangement, consider the legal and economic environment, anticipate future financial benefits and costs, and minimize the risk exposure for the company." (Graziadio Business Review, Volume 11, Issue 2, 2008)
Any thoughts?
Further contextual reading:
https://www.justice.gov/atr/competition-and-monopoly-single-firm-conduct-under-section-2-sherman-act-chapter-5https://www.ftc.gov/tips-advice/competition-guidance/guide-antitrust-laws/single-firm-conduct/tying-sale-two-products