Yeah, it's clearly a marketing ploy designed to give kids yet another reason to pester their parents to buy them chocolate, heh. That said, it wouldn't surprise me at all if the tactic pays off and this food manufacturer see a sales uplift because of it. But if it does raise even a little bit of awareness for the future generations, there's no harm in it.
Exactly, its a creative marketing ploy and I 'm sure that kids will see bitcoin as not as scary as their parents know them in the first place (if their parents is aware what bitcoin is, rat poison as per W.B.)
And it the long run, this kind of propaganda will stick to the kids mind and who knows, by the time they are old enough, we might see some of them turn into a investor.
