In my opinion, it's not about marketing, They must be focused on what they were developed. If they were gambling, just focused on that, so if a token, just focused on that. It's very difficult to develop both especially lack of human sources and capability, even more, if 1 person takes care of tokens and gambling together at 1 time, except if the gambling site is already popular and has many registered people, it should be can be done simultaneously if the token is also used for payment.
I do agree that it should be more than one person, but they had staff working for them long before the token started. Which means that they have people who could help them and yes, it is confusing to do marketing in crypto world because there are a million people dm'ing you about a potential of marketing chance, and 99% of them are fake, but the real ones will make you rich and big, thats what matters, and if you can't find them then you could find consultants who could work for you and know the real ones already.
Betfury has the money for all of this, how do I know it? First of all the bankroll, secondly all the tokens they have sold so far that made them a lot of funding as well.