This might be true, but one thing I know is that signature ad campaign is  long term kind of marketing, I think I said this in my earlier comment here, most companies tend to judge the effectiveness of signature Ad campaign by its short term result, this is a mistake, signature Ad campaign might always don't seen effective in the short term, but in the long term, it's always worth it.

Probably they've stopped building, their casino runs fine from my experience with their site, all they need is to maintain it, so it can be probably understandable if this is the reason they no longer have a road map, not every thing a company does is always included in their roadmap, and some companies don't even make their roadmap public.

Haven't paid attention to it but that is worrisome indeed. Before they always reached the milestones they posted on their roadmap (for every quarter) so I wonder why they stopped updating it. Hopefully a new roadmap for 2023 (and 2024) will be posted again.

Signature campaigns mostly help with exposure and maybe bring in new customers, it has nothing with building trust. What the service delivers is what builds trust. There can be several reasons as to why certain service stop signature campaigns, as already mentioned by some members.

But to be honest, according to my observation, casinos or services that run long term campaigns are the ones to seem to thrive more rather than those to keep starting up short campaigns. Once you introduce lets say a 2 months campaign, you get known in those two months after which signatures are removed and next thing that happens is people forget that the service even exists

well at least betfury has run a signature campaign on this forum even though it was stopped because whatever it is semura people should still respect their decision , at least they are still active in this thread to provide any latest news from their casino, so far that I see the signature campaign is running depending on the budget, it's possible that betfury doesn't have the budget for a signature campaign anymore, but at least they've run that campaign before

You must be a rare guest in gambling section then. Because this topic rarely goes to second page in gambling. BetFury is always on a hot discussion. Take a look on number of online users (~120), daily posts (~5500). And calculate ratio taking into consideration that average signature campaign has 20-30 users. Even signature campaign that runs for weeks are hard to notice if you dont spend time in its main forum sections.

It' not the same thing, we are talking about a  casino that basically stole peoples money and still doing campaign to get some more people be convince that they are legit, we are all aware that they are not legit at all and that's fine, it's not a big issue if you ask me because if people are incapable of checking if a place is legit or not then it's their own fault, you could literally check their profile and see it, it's that simple.

On the other hand, betfury is an amazing place and when they do a marketing campaign that means people will realize how amazing they are, they may not know it yet, because they never heard of it or checked it, but with marketing they will get to learn more about it.

well that's what I mean. maybe not reputation but rather just oblivion and if any new gambler jumps into this forum looking for online casinos it will definitely be quicker to see casinos that still have signature campaigns. because usually new gamblers who have just joined this forum are looking for a good online casino, they don't know about the gambling board and sometimes they only see the signatures of forum members.

but back to the main topic, I hope that Betfury will still run its signature campaign, even if it only selects a small number of forum members so that it will still be seen or not forgotten.

I think it is a bit about money, but not all of it is about money neither. It's about basically optimization, which means even if you had 100k dollars to spend on marketing, would you rather pay 50k of that on signature campaign and 50k on something else, or 20k on signature and 80k on something else?

I think they have realized that they could optimize the marketing to a less signature heavy, more about other things and using it that way. Just recently they gave out 1.2 million dollars rewards, I am sure that they could have like 1k per week marketing here that could go on for 52 weeks, costing them 52k a year, which shouldn't be that big. So I agree that it's a bit about money, but not all.

So after all, devs probably know how best to allocate their entire budget for advertising and promoting their project on the market.  

Of course, we can advise them as much as we like, and calculate the costs of one or another type of promotion of this casino, but we are all ordinary users of our favorite forum and have no idea how the casino marketing guys work.  And we obviously lack information about the budget for advertising and about the most effective ways to advertise the casino.  We can only guess which is better which option to use.  I think that repeated signature campaigns that resume after a break are not very effective compared to those signature campaigns that last continuously for many years.  Like the Duelbits signature campaign for example, it's already week 120 and recently the Duelbits devs have also increased the number of participants from our fellow forum members.  Probably such campaign signatures are quite effective.  

This should be taken into account and the devs of this project.

Or they just want to stay noticed, as the amount of gambling signature campaigns or gambling sites are increasing all the time. Take for example mixer signature campaigns. Mixers are needed, they are demanded, but we dont see a lot of mixer signature campaigns. Probably we have 2-3 and about 2 campaigns that are running for lot of weeks. Demanded, "signatures are effective", yet mixer signature campaigns are rare. Strange, isnt it ?