This is the nature of financial markets and bitcoin is no exception. Never trust or put your trust in any organization or company, only trust in your own investment. I find it funny that many people are so naive to believe MicroStrategy's statement that they would never sell their bitcoins, and many take it as fact, LOL.

The market is like a battlefield, no one brings large amounts of money here for charity, MicroStrategy is not so good that it spends a huge amount of money to buy our bitcoins at high prices and will never sell them. Just because they haven't sold yet, doesn't mean they never will, they are whales and invest large amounts of money so they will have bigger goals than us. Sooner or later, these institutions will sell their bitcoins and when they do, we will see panic in the market.

I just found out that this Tesla now accepts Bitcoin. Did I understand correctly? Well, honestly speaking, in some other way, what institutional investors are doing after the SEC US did what they did with the bitcoin spot Etf is also a bit worrying.

Think about what institutional investors are doing today: just collecting Bitcoin. While they hold Bitcoin, the number of bitcoins in circulation in the market is now decreasing. Then we have no idea when they will sell their bitcoin holdings. It's like, from another angle, I'm concerned.

  As others have touched on I think that due to the policies of the government favoring the continued devaluation of the dollar, corporations see it as currency hedge, inflation hedge, and a store of value not particularly correlated to any other asset. So it seems for them a good place to allocate a portion of the cash on their balance sheet since it has limited supply coupled with apparent increasing demand.
  To see whether Bitcoin is a good investment as a crypto digital asset, we can see the movement of the Bitcoin price since the early stage at around 2009/2010 up until now in April 2024. I am sure that one can agree that Bitcoin is the best investment going back to the last 10 years. But, how about the next 10 years? This is where one has to do their own research even though there is no guarantee that bitcoin will keep going up in the price. Since bitcoin is a limited “commodity” and the demand keep increasing , we can safely say that the probability is high that the price of bitcoin is going to go sky high in the future. As the anonymous founder of bitcoin Satoshi Nakamoto said ( in my own words of course) buy some bitcoin just for the taste of it so that if the price is shooting to the moon in the future, at least you got some.

Some of these predictions seen unreliable.The 2024 Bitcoin halving is expected to happen on April 17, 2024, and is being highly anticipated.
 The bitcoin halving event is going to take place soon and every bitcoin user,miner and investors are enormously prepared for whatever outcomes of the halving event.You see,bitcoin is the oldest and most well known cryptocurrency so far,and its increase in market can lead to economical outburst for other cryptocurrencies.It's unlikely for it to run out of supplies so easily.
No one knows what could happen because of this bitcoin's evolution;bitcoin,the biggest cryptocurrency is about to evolve in a new phase and most prominent institutions wants to be a part of it,this could lead to an increase in the global financial technology/markets.

MicroStrategy seems to be one of the consistent institutional investors in the Bitcoin space. This firm has consistently increased its Bitcoin holding over time and has never sold for a long time. I don't consider Telsa a reliable Bitcoin investor because of their inconsistency. Elon Musk once announced that they would never sell their Bitcoin but the firm later published that it has sold some of its coins. Considering the approval of Spot Bitcoin ETF it will be difficult to predict Bitcoin investors for this year because more institutions are showing more interest in the sector.

The impact can be positive and also negative. Buying more Bitcoin will increase the demand thereby causing a price increase. But these institutions can also influence the market when they sell their hodling which might make the price drop. However, institutional investors also increase Bitcoin awareness and adoption.