Surely JPM want to capture opportunities with Bitcoin.
The important thing is that probably those opportunities are still measured in USD terms, rather than in BTC terms.
Thisi still is a major flaw in the way most are reasoning.
To be honest, very few people have been able to fully establish Bitcoin as "Money" at the present time.
Because we still say 1 BTC = 115 000 USD
We do not say that 1 USD = 0.000 0087 BTC
You are still measuring bitcoin in terms of dollars, even if you reverse the direction of the measurement.. but sure each good, service, asset can be measured with bitcoin as the denominator to see how much of it can be gotten by bitcoin with the passage of time..
You could measure in terms of something else like goods, services and/or assets such as gold or median houses or t-bone steaks or lamborghinis or median hourly plumber charges, or median tuition for a year of college education, or hourly rate for medical care (surely medical service charges can be obscure in many places), etc etc
Any of the measurements can be significant even though the dollar one (and dollar derivatives) tend to be deceptive since the dollar is debasing and sometimes measuring in other assets that are debased by the dollar or are otherwise perverted by the dollar/debt system through subsidies, then the actual (market) value can be perverted. So the prices of various goods and services might already be perverted by the dollar and various subsidies that are thrown at some industries versus others might not have subsidies, and the extent to which they are regulated might pervert prices too.
That is, we do not imagine the value of Bitcoin in terms of Bitcoin, but measure it in USD terms.
One of the reasons for this may be people's habit of fiat and the volatility of Bitcoin.
As long as we continue to measure Bitcoin in terms of USD, Bitcoin will not be able to emerge as Money
I am not sure if it matters how we choose to measure since some folks are going to get deceived into thinking that they are getting richer because their $200k house is now worth $1 million, but it is the same house or maybe even a worse house if it has not been maintained.
When things are valued improperly, then likely some folks are going to recognize the perversion of the value better than others, so some folks are going to get deceived by the nominal value changes and get deceived in to thinking that they are getting richer when they are not.
because we know that there are at least three conditions for being Money_
1. Medium of exchange
2. Store of value
3. Unit of account
You are correct to say that there are "at least" three.. yet probably it is better to consider that there are ways to consider the extent to which something is a good money or a better money in terms of if it is better in terms of the "sound money" qualities.. which maybe relate more to verifiability, transportability, scarcity, divisibility and some other important qualities that are contained in bitcoin related to costs of holding it and transporting it, and surely we don't want to be caught up in a system in which we are dependent upon some authority to tell us if our money is legit or not and/or that they can freeze it or to otherwise control our money.
In the case of Bitcoin, the first two conditions are met, but the third is not yet met, meaning that Bitcoin is stuck in the condition of being Money.
Bitcoin can already be used as a unit of account, even if it might not be recognized by everyone in all locations or in certain stores or in certain governments, yet bitcoin largely already has a market price all over the world and within any particular currency, even if some places do not officially recognize it, but no matter where you are in any place around the world, you could communicate with someone who knows about bitcoin and come to an agreement to exchange bitcoin for them in their local currency or alternatively for some good or service that they might want to provide in exchange for the bitcoin that is offered. Some of this is already being done, and in some parts of the world more thnan in other parts of the world.
I think as more people start using Bitcoin, the importance of USD will gradually decrease and Bitcoin will move towards fulfilling the requirements of becoming a unit of account.
Sure bitcoin might not be being used on a wide-spread basis, but that does not make bitcoin not a unit of account already. Any person can choose to account in bitcoin, and he can account in bitcoin, in dollars, in his own fiat, in gold and/or whatever. He can choose to account in various ways, and with bitcoin it is already pretty easy to choose to account in bitcoin whether accounting exclusively in bitcoin or simultaneously account in bitcoin and some other currency and/or asset and/or good and/or service..
I think that you are a bit lost in the idea of unit of account if you feel that you need some authority to tell you that accounting in bitcoin is valid or not valid. You yourself (and/or anyone else) can choose to account in bitcoin if you believe that accounting in bitcoin helps you to determine value of a good, service and/or asset or in a transacting and/or to engage in some kind of an exchange.