@cryptofrka, just a suggestion you guys here may want to think about when running these contests.
I generally like this contest, but it usually ends up in many potential participants knowing they can't compete with the guys with deeper pockets, so they refrain entirely from participating. What about in a future contest like this you distribute tickets for every $100 volume traded, for instance. I think that way you would get many more people to take a shot and try out the service. It would still give an overwhelming advantage to those who easily create enormous trading volume, but you wouldn't shy away many other potential future users who now have a strong incentive to actually give the platform a shot because their perhaps 1 ticket gives them a chance to win something, and then they actually find the service convincing and remain customers.
You could define minimum amounts, for example when it is about completed trades with different pairs, a ticket would only be given when in the respective trading pair the total volume reaches X. If you say minimum trade amount is $20, someone going either $20 gets 1 ticket, someone going with $500 gets 25 tickets, so volume will always be paying off in any of the prize categories, but doesn't entirely delete chances to win something for smaller customers.
And ultimately you run the lottery at a predefined date for the announced prizes. It has some extra thrill and I guess even the not so rich users would swap more as they would like a few more tickets as the lottery comes closer.
I don't know how many potential users there are around for cross swapping platforms, but from the perspective of a platform to reach maximum advertising effect, I think the goal should be to stir as many users as possible to the platform and try it out.
Just saying, ya know!
To be fully honest, this was a bit of an uncharted territory for us. It is always an either/or case, hard to have both at the same time.
We do hope this is not the last such contest, and in some other instance a raffle system would be an option for sure - we did partially consider it here as well.
However, we do feel that we have a little bit of everything here. The whales will attack the first one (volume), but there is also a decent opportunity in the 'Most successful swaps completed' and 'Most different trading pairs completed' categories, which we do not feel whales will care much about.
If you make 10 of these, I feel you'll be close to some sort of a reward for sure.
One final thing to add - we didn't reveal all of our cards here. There might be something up our sleeve as well that will be in line with what you suggested
It's just a few days away, will be known after the first week is completed.
