( not exactly low profile...)
My volume recently has been too low even for "low profile" standards, so I can safely try to reach out a bit. Anyway I'm making a slow but steady progress on the legal front.
google ads
Google ads works great for this, because if someone is in Israel and searches for "Bitcoin" I'm almost 100% certain I have something to offer. Problem is, there isn't much relevant search volume. I did a campaign before to test and now relaunched it indefinitely, so expect to keep seeing those ads...
Just found your service by accident ... wish I knew about this before!
It's in my signature and you've seen me before, do you disable signatures or just don't pay much attention to them? Also my avatar is Bitcoil's logo, symbolizing it is a blue-and-white Bitcoin (exchange) service. It's also in some mandatory places like 
the wiki. Also appears in organic Google results for "Bitcoin ILS", "Bitcoin Israel" and "ביטקוין".
Anyway, I'm not sure how people miss this service but I know they do, hence the Google ads.
If its still up and running we will use your service!
It is, you're welcome to use it!
EDIT:  I just noticed you use Tradehill.  The Rate difference between them and MtGox is sometimes very high 5-8%.
Any special reason you use them?
That's interesting, whenever I checked I had never noticed such a significant difference. But I checked now and indeed there's some 10% discrepancy (why doesn't anyone arbitrage this? The depth isn't huge but I'm sure they could make a nice profit).
The reason for using Tradehill is that we were supposed to start a partnership (which we've postponed due to legal reasons) and we're amicable regardless of any partnership, so it would make sense to use them for backend trading etc. Now that I see the difference can indeed be significant, and seeing as customers would probably expect an mtgox rate, I'll probably switch to mtg rates.