Do you think if we advertise and do PR, NEM will go up? Why aren't other coins performing as well? They did PR and advertise, too, e.g., NXT. Surely something must be wrong, right?
Need to think out of the box. I have been saying many times that we need to show utility of NEM. Best advertisement is to convince programmers to embark on blockchain technology using NEM. That is where the strength of NEM is - its platform.
With NEM, we can also create a Ripple, Coinbase/Bitpay using decentralized APIs (note: most bitcoin projects are centralized API projects with a single central point of failure. Mycelium crashed when the Spam occurred a few days ago).
These are all jewels that we should try to get programmers to build as projects to help them in their business.
Look here:
http://faucet.nem.io/ - most secure multisig faucet built in days!!
https://www.krakenlabs.org/XEMnotifier/ - email notifier project. Yes, others can do no doubt, but our APIs make it simple, too. No bending backward to do it.
We are also creating a nem tipbot in the Telegram.
Plenty of great things can be done. Share with us your thoughts and we can give you our 2 cents worth on how to do it.
Once there is utility, demand of XEM will naturally come. There is no easy route.
Some say the easy way is to think it will come to you. Build it and they will come. And sure, once it's built they will come.
What I think some people are saying is there has to be some initial promotion, We should be planning on a simple, basic marketing push with the release of Mosaics.
I know NEM will offer much more in the future, but at the same time, it's not just pumping, it's getting the word out is what it is. Nothing wrong with that.
I also don't think we need to spend much at this stage. Just a marketing push. Letting people know what we have a accomplished, and where we are going.
I truly believe we can spread the word, and bring new people to our community without spending much of the marketing fund. Somewhere in the 5 to 10 percent range.