My wife (I use her as an average joe tester, android) received a message today through gems advertising saying the only way to buy gems is through poloniex. This of course meant noting to her. Its a start I suppose and might hook a few new buyers, but more needs to be done to convert all these users to buyers
True, average users wont go through all this hassle. They need to know what Bitcoin is which takes lot of research, then the registering process, then learning how to put orders, trade, withdrawing etc. and maybe they even switch to other useless alts without any real world newb friendly usecase and get burned. It's a nice effort but buying in app is eventually the way to go.
But i'm impressed by the advertising platform, members are growing and ads are being made which is great.