You can't change the ICO every 3 days people will get pissed.
My suggestion is to get the platform working ASAP then extend the IPO until we get the fund needed.
Now, going back to the original idea, coming out with a product that everyone can see, test and value AND let the market decide the price of the coins as it was originally planned, can be done, achieve great results and get the thing moving within 7 days, instead of collecting a paltry amount that will do good to no one at all.
What if, the current ICO stands as it is, and the trading of the coins can start etc. Development will proceed, and after a while when there is something to show (a demo or something), hold another ICO with the price the markets have decided between the two ICO's. The time between could be a month, or 6 months depending on how fast the development goes.
That sounds like a viable option ... if these guys can afford to proceed with only 300-350 BTC, which would be more of a VC offering than a real ICO, leaving the bulk of the coins (roughly 8 million) to be offered in the real ICO. Sensible option, if they can afford it, otherwise it is hard to imagine that 350 BTC would be enough to even start something as complex and costly as Breakout Gaming. And without Breakout Gaming, there's no reason whatsoever for BRO to have a value above those 350 BTC ... for the whole 12.5 million coins.
I'm sure your very sensible suggestion will be rightfully evaluated and hopefully, assumed.