if they dont release a miner that is more efficient and half the cost.. its not going to be worth buying.
Ha!! Don't get your hopes up on the bolded part, I think it'll be a cold day in hell before that happens.
I'm expecting to see the S7 somewhere around 0.4w/gh efficiency. If they keep the same PCB layout and number of chips I'd figure they'd be hitting around 1.35-1.4TH/s for about the same power draw, basically just upping the efficiency by 20%. I expect the price to be over $400 when released, just like the S5 was when it was first released.
If they don't beat those numbers by a larger margin, I honestly don't see mass sales. Anyone with >0.7w/gh and expensive power I could see them pulling the trigger and doing an upgrade, but I really can't see many with S5's feeling the need to immediately upgrade, even those with not great power costs. Those with free or cheap power it doesn't make much sense to upgrade anything newer than an S4 I would think (unless the price is, as you hoped, halved).