People just float up and down through the good news or the bad news trend IOTA, and that's exactly what it's worth
Most of the altcoins are depended on that prinicple as there are not many palces that will accept alts along side Bitcoin for instance for their servieces/goods. But we might see that some of them start to accept alts down the road but untill then alts (IOTA itself) are jsut there to gamble up for people. Many don't care for technology all they care is to get out richer from the moment their entered in. So from my perspective not many people even know what IOTA does, it has unique mssion with tnagle being something different than blockchain but rather they are there since some new mdia out there told some good aspects of it and gave good overviews that why we have seen the uptrend in price with IOTA reaching around 5$.
Sadly but this is how it is... price needs to get higher in order for more alike stable price and for people to really take a notice and be interested in what was this IOTA built for, slowly but its catching up new people to enter and read a bit more about it.