Scam is a harsh word, unfair is more appropriate.
They used hype to sell tokens to private investors.
As a utility token it has a hard road ahead, it may succeed but :
Their model is give free tokens to gamers/influencers and developers have to buy tokens. Long term price trending bear.
They even postponed Bounties , because the fear of dumping.
Mentioning that bounties are 50-100 time less than advertised
https://bt.irlbtc.com/view/3045199 eg, Translators were promised a 4 mil pool , they get a 15k pool
Also season 2 is near end, more tokens to market, and no buyers.
I expect that price will be below advertised ICO price of 0,01$ in less than 1 mo.
This is somehow weird, they want to control/influence the market price, but they chosen a decentralized blockchain token as their foundation. Hence the irony.