Consumers are individuals or companies that want to buy online high-quality groceries at cheaper prices. The will be able to place orders via the INS website, INS app or custom apps derived by manufacturers from the app reference implementation.
So the main consumers' roles will be...

So the main consumers' roles will be:
- searching products listed by manufacturers, making orders and paying for them;
- participating in feedback requests;
- receiving promotion, loyalty, referral and feedback rewards.