Yes! We reserved 500 000 INS tokens, equivalent to $500 000, for our bounty campaign and we’ll distribute them across these categories:
BitcoinTalk Signature Campaign (30%)
Translation campaign (15%)
Twitter and Facebook campaigns (20%)
Video and Blogs campaigns(20%)
Telegram (2%)
Other special campaigns coming soon (13%)
Every time you complete tasks in one of these categories, you get “stakes” , which increase your share when the tokens are distributed among the bounty program participants.
For more details on our bounty program, please check Bounty Campaign Page at our official website or our Telegram Bounty Channel and follow the instructions, feel free to ask our bounty manager for help.
Help INS spread the word and get your reward!

It will be provided after completion of the ICO. 

The remaining 20% of tokens will be held inthe ​Reserve ​Fund

It is written in WP. The INS token is a core component of the INS ecosystem and is designed to facilitate all kinds
of operations that make the token an integral part of the ecosystem and the driver for its
economy. ​The ​INS ​token ​is ​fractionally ​divisible, ​transferable ​and ​fungible.
The token balances and transfers will be tracked by INS.

Ok, I see, thnks

The INS ecosystem will benefit from as many high-quality manufacturers joining the ecosystem
as possible. Manufacturers are the publishers and providers of products in the ecosystem and
serve as engines for driving traffic. Manufacturers consume INS tokens to provide all types of
reward programs. Channels for attracting manufacturers include manufacturers who already
supported the INS idea, direct contacts with manufacturers, participation in relevant meetings
and conferences, forming partnerships with manufacturer associations, and providing guidance
and support to new manufacturers interested in joining the ecosystem in order to make the
process ​as ​seamless ​as ​possible.

Yep, you shold read Whitelist
The more active consumers are in the network, the more turnover and the greater the profits will
be for manufacturers. Greater turnover increases the ecosystem value. Channels for increasing
the consumer base include marketing and promotion of the INS apps and website to broader
audiences and promotion of the online grocery delivery in general. Attracting more consumers
is not the only avenue of growth; improving engagement of existing customers is equally
important. Customer retention in the network can be increased by ongoing improvement to the
core ​product.

The INS Ecosystem will first be launched in several cities with large population and concentration of retail networks. According to the roadmap you can expect at least 2-3 cities in Asia and Europe to be the first. Once the system proves its efficiency in real conditions, you can expect many cities to follow  and adopt the system too.

And consumers - you need a huge amount of consumers according to what goals you want to obtain! how are you going to attract them?