yeah! they are going to develop apps and web interfaces for consumers, web interfaces for manufacturers and for fulfillment centers

thanks for your explanations guys!

Yes, that's what I meant! The blockchain architecture allows peer-to-peer transactions to take place in a secure way without the need for any central entities. Blockchain and smart contracts provide the tools and framework to create a new generation of marketplaces where supply and demand sides can engage in trusted trading transactions, according to various business rules, without the need of a central brokerage entity.
Consequently, the same way online marketplaces disrupted many traditional brick and mortar businesses, blockchain and smart contracts will give birth to a new kind of peer-to-peer marketplaces that will unsettle the current ones. It’s not a matter of “if” but rather “when” the new decentralized structure will take over as the technology keeps maturing and improving. The peer-to-peer structure is the perfect fit for the decentralized nature of the Internet and has the benefit of handing over the power back to the people participating in the ecosystem.

imho grocery market is rather conservative to be revolutionary changed

i'm still doubtful! what about the ability to pick and choose yourself? sniff? touch? feel?

by the way, you are right! even I don’t like wasting time on going to those big grocery shops! and farmers are also going to cooperate with INS?

The leading grocery manufacturers confirmed their interest in INS Ecosystem.

An impressive list of manufacturers!

That's what I found: RECKITT BENCKISER, a British multinational consumer goods company with $12 billion in annual sales in 2015 headquartered in Slough, UK. It is a producer of health, hygiene and home products.  Its brands include Dettol, Strepsils, Veet, Airborne, Air Wick, Calgon, Clearasil, Cillit Bang, Durex, Lysol, Mycil and Vanish. Listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.