Do you see a Whole foods as a serious competitor??
No. The grocery market, one of the largest consumer markets in the world, is forecast to reach $8.5 trillion by 2020. It is reaching a digital tipping point, with much of its growth to come from online. Online grocery, being the target segment for INS, is expected to grow from $98 billion in 2015 to $290 billion in 2020
INS is implementing a decentralized ecosystem enabling consumers to save up to 30% on everyday shopping buying directly from grocery manufacturers.
Despite any competition, INS has the prerequisites to perform an ambitious task of disrupting the grocery industry based on the deep industry knowledge and confirmed interest from the largest grocery manufacturers in the world.