I believe that the company founders try to work in all the fields at once in vain. If I were them, I would try to work in a certain field first in order to adjust the service and become really a major and international project! But I hope that they will succeed without it.
All in all, its logical and any sane specialist would come to this conclusion. That's why LWF will act exactly as you said, or like you would act in LWF... Well, it isnt that important. Firstly, the company will focus on operation in two industries - this is what is important.