I do not understand, why to organize your own direct logistics, if all the goods in the LWF will be delivered by forwarding-agents. That is some wired desire for additional spending, that cannot be justified. Thats why I do not want to invest in this project.
I think it's easily explained. A client cannot always find a forwarding-agent, that is ready to deliver his product at the right state at the right time. In such cases, mostly likely, companys logistics will come into play.