Hi Hieu, the App Store Foundation is the entity that will be created later this year which will be responsible for managing the AppCoins protocol and promoting it to potencial adopters. If you check our white paper there is an entire section explaining this. The launch of the website it's what it is, i.e. the App Store Foundation website where people can find out more about the protocol and how to become Early Adopters.
Thank you so much for talking about this, I've been curious about this as well but I'm too busy to read the entire whitepaper, I really applaud you for creating such a foundation, I think this can really help this project get bigger and grow bigger as a platform. I like the fact that there will be a group of people who will be managing the protocol and promoting it to a lot of people. A great PR team is one of the keys to a successful project, if the team will promote this project the right way and reach the right investors then this project will be mooning soon, looking at the charts, the market seems to be so quiet right now, we need the right partnership to increase the value and make appcoin moon.