There's really no reason for anyone to value this coin highly until the ability to implement masternodes is proven. So until then, those of us who mine/invest do so very speculatively, at extremely high risk but hoping for a good payout if the risk pays off and dev successfully does something new and unique by making a cryptonote masternode.
I believe this coin has potential even if masternodes are never implemented. I am currently mining KMC and I am very happy to have all these coins.
However, I am not entirely confident that the developers are committed to this coin for the long run. I would LOVE to know more about the team, or at least have an idea of the size of the team and what everyone is working on.