1. One man behind the project, who knows what he is doing(call him)
2. A well written professional whitepaper - not necessarily, better call ask about what the business plan talks about and where the money comes from
3. Detailed Roadmap of the project - not important
4. Research on Advisers & Partners, and - not important
5. SEO,Backlinks,Social Media engagement etc. - not important
6. Identify who is the coder, call him and find out which stage of the project is.


Three phone calls and you can decide whether to buy ICO or not.

Who do i think most of this icos are garbadge

I think first seen the first day of his sales first.
if a big success need to explore further, his project, dev team, using escrow campaign manager
after all its ok new invest, because join at the beginning will be big bonus or big discount.

Choosing the right ICO you have to go first with the team, do some research on each of them if necessary to make sure that the team can really be trusted to run an ICO. 2nd check their website together with the white paper. Read carefully if the project and what they offer is "too good to be true" or if the project has the potential to be a successful ICO. Check every details that is written in the white paper, explore their website and review the road map. Then after you can analize whether project has ascertain potential or just a scam ICO

Indeed the team is very important, but this can dillusion you, I have seen many projects with big names on it that failed or that didnt deliver their promises. I think what is more important than the core team (founders, co founders) is the dev team, if they dont have one and say they will hire devs after they raised money its likely that they wont fulfill their promises at least not in time. Devs and especially Blockchain devs dont grow on trees, they are scarce and the good ones that really can do great stuff are like the needle in the hey.

Let's be honest, team and marketing hype are the most crucial factor of an ICO success. Most people nowadays don't really about the token use case, roadmap, etc. By team, I don't really mean a competent people in the industry. As long as their profiles are legit and have a reasonable relevant background, it's OK. What's more important is the team need to have a dedicated people to actively promotes and answering question in forum. A regular update and actively answering question could earn potential investors trust. You also need to have a lot of money for marketing. Placing ads in Google and Bitcointalk are the most effective I think. Adding a bounty marketing campaign would also help, but I don't think it would be significant and reliable.

how to choose a good ICO does require precision and caution that is critical enough, we must really look for information as detailed as possible so that we do not participate in the ICO Scam-tipped. the main thing that we have to attend are the concept of the project, the Team involved in the project, and do not forget to learn the whitepaper of the project.

I think strong idea and team of people, who is professional, have a good reputation,
public identity and risk to lose own good names if project fail - it s enough to enter to ICO
as investor.

Soley dependent on team or dev behind it. Never trust some ICO with shady people.