Full analysis of everything. 
Although it's always a Russian roulette, the project can look amazing, but in fact people simply will not accept it

all aspects are very influential to the success of an ICO. and I think the most influential is the advisory team and manager. even for the investors followers will determine the glory of an ICO. so essentially how can a team make attract investors ...
# and do not forget see my signatures guys ...

1. Linked-in. You know I have an account there, most linkedins I sent were simply accepting my friend requests no questions asked. So what does it prove?
2. Websites currently cost around 1-2k. It can be made from a preset.
3. Community... telegram and facebook can be populated with bots, it costs like 1k for 20k people. So it proves nothing.

ICOs are high-risk, high-reward investments. It’s important to know how much one is willing to invest and possibly lose before participating in one.
So how can investors spot and pick the right ICO? Here are some tips:
1. You must know the people behind the project (ICO's)
It is critical to know the nature of the company and the teams behind ICOs. Most of the companies are newly incorporated, but many founders have been around in their respective industries. It is possible to review profiles and search for news and mentions in their prior projects and efforts.
2. Look for concepts that truly seek to disrupt the status quo of a particular industry by leveraging the strengths of blockchain.
3. Must understand the target market. It is important to put the company, their technology, and product or service in the context of their target market. They will inevitably be subjected to the market and regulatory pressures of their target industries, so knowing the environment should give you an idea of what challenges and opportunities these ventures face.
4. Evaluate the viability of a venture through its proof of concept. Ventures with proofs of concept and pilot case studies are often safer bets.
5. Read its white paper. White paper serves as the company’s pitch to potential investors. As such, it should be well-written and substantial enough to provide compelling arguments on why people should trust the venture with their investments. Checking the white paper could prove useful in revealing the details of how their solutions work and what need areas they will be addressing.
6. Must know what the coins are for. Integral to ICOs are the coins or tokens themselves. Aside from functioning as the form of security these coins often have other functions with the platform or ecosystem.

research is the best skill i remcommend to choose the right ICO. you have to read much info like website, whitepapper, team, founder,... to avoid the scaming project !

Most importantly — what kind of value to represent the token after ICO. It is desirable that the number of tokens remained unchanged or declined subsequently. Well, if holders of tokens promised part of the profits and discounts on services project, or at least the tokens can be used as the local currency for payments. Even better, if the company intends to redeem the tokens at a premium to the offering price within a specified period. Bad if the company will continue indefinitely to produce tokens so your investment will quickly depreciate.

I think the most important thing of project is team. strong team and good advisors are my recomend for all participants of ico. Good concept doesn`t mean success of project. But there a lot of such project that will be scam.

There are many criteria to choose good ICOs from. None is foolproof. But then when a project has good promotion, burgeoning partnership, with a growing product onboarded, I go for it. Retainly it is

Promises to manifest itself in our lives in two short years. And they have created a clear roadmap that includes a few key features that address the pains with the current information based platforms. https://cco.peculium.io/

analysis, analysis, analysis, and luck. I think that's our way of choosing an ICO project. it can be said that all the list of options you mentioned is an important part of the analysis.