Can you say how this will be realized? I worked in the advertising business two years ago and I do not quite understand how you will eliminate intermediaries. You have written that you can sell advertising space on your website. This applies only to web sites?
The beauty of blockchain technology is the power it gives to remove intermediaries and different industries are finding ways to leverage it. In our case, we're focusing on digital advertising because of two key issues: a lack of transparency and the multi-billion dollar ad fraud issue.
Our platform will pay publishers more for their content while giving advertisers more impressions for less. Similar to existing display ad services, publishers install the adbank code on to begin showing ads and monetizing their sites. This will initially focus on banner ads for desktop and mobile website before evolving into other areas.
The first step of our adoption strategy is to use funds raised from the ICO to acquire existing ad networks and convert them to the Adbank platform. Due to the high volume of ads shown everyday, liquidity of the ADB token should exponentially increase as adoption grows.