Introducing ARROUND: The New Augmented Reality Platform Ready to Take on the WorldIn a changing world where the digital domain is rapidly merging with our real one, the inception of Augmented Reality (AR) technology has been long-overdue. There are a number of startups taking on the tech industry to stake their claim in this exponentially growing market. ARROUND is a platform that helps AR users in ways that only a handful of others have attempted.
Augmented Reality: Market OverviewAugmented Reality is a new kind of technology thats rapidly taking root in the global market. With the main delivery channel being through smartphones, this technology boasts a ready market of over 2.3 billion people currently equipped with these communication devices. In fact, the AR industry is projected to be worth a staggering $115 billion by 2020, a hundred-fold increase since the trend was first noticed in 2016, and there are no signs that its going to stop there.
In addition, the number of people with smartphones (where users can already experience Augmented Reality) is due to increase as more people gain access to the internet, especially with the current efforts to make internet access free and accessible from anywhere in the world. This is bound to make AR a heavily contested field as everyone scrambles to get a feel of the new technology. You remember what happened when touch-screen smartphones first hit the market a few years back? Added to this the new developments in wearable AR glasses and its clear to see that the time for AR to hit mainstream adoption is finally here.
Who Are The Players?People born around 1995 and after are projected to be the core users of this technology going forward, as theyre currently leading the curve in terms of tech adoption. Its therefore safe to opine that AR will be a natural component of day-to-day life of the majority of Generation Z. In turn, and in order to deal with the expected high demand, various leading hardware manufacturing companies like Toshiba, Apple, Asus and Microsoft have already entered the game to develop the tools and associated technologies to better serve the AR experience.
With the growing support for AR technology, its expected that various other entities will entities will invest in the industry, and ARROUND is well positioned to take advantage of this flurry of activity in the new AR industry.
ARROUND Vs The Market
To build its status as a leader in the market, ARROUND employs creativity to ensure efficiency and ease of use of the products offered you dont have to know any programming skills to use the platform. Also, being a flexible platform that can be used by a variety of industries, it strives to provide appropriate AR-solutions for many use cases. For example, in the case of advertisers, ARROUND offers 3 packages for use by shopping malls, retail outlets, and large events such as soccer matches.
While still in start-up mode, ARROUND has already taken some major steps towards the mainstream, in particular it has partnered with the 36.6 group, Russias largest pharmacy and cosmetics network, which means it can commercialize its product from day one as well as create additional demand for AR. The company also plans to expand its network into South East Asia, Europe, and North America, growing the size of the network and its associated revenue considerable during this time.
Its clear that the AR market is set for explosive growth over the coming years, its spawning an entire industry that is ready to blossom, and anyone with a keen mind who is questioning what the future is going to look like is starting to look to AR for the answer.
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