DigiLens partners with Sena to produce augmented reality motorcycle helmets

Augmented Reality HUD display manufacturer DigiLens has revealed a new version of its waveguide HUD unit that is thinner, lighter, easier to manufacture and notably cheaper than its previous technology. The Silicon Valley startup has also announced a partnership with Bluetooth giant Sena to potentially build motorcycle helmets with integrated audio-visual HUD systems.

https://newatlas.com/digilens-sena-ar-hud-helmet/54727/

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Mobile AR is evolving faster than you think

With both ARKit and ARCore available to the public, augmented reality is now enabled on over 500 million devices. There are over 2,000 AR apps available in iOS App Store and another 200-plus on Google Play. With few breakout hits, many are wondering what the killer use cases for AR will be. We can examine the growth of the mobile app ecosystem to better understand how mobile AR will evolve.

https://venturebeat.com/2018/05/19/mobile-ar-is-evolving-faster-than-you-think/

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I think that ARROUND will be a successful project, because they have a very interesting idea and a good team. I will follow the further development of this campaign and I wish only success!

These Brands Are Thinking AR Outside The Box

Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’ve identified six brands using AR in more out-of-the-box ways.

Sephora shoppers virtually try on makeup, while Macy’s and IKEA allow consumers to transpose furniture into their homes. Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case.

From Oreo to 7-Eleven, we’ve identified six brands using AR in more out-of-the-box ways.

https://medium.com/@arroundsmm/these-brands-are-thinking-ar-outside-the-box-de4623a46928

https://b.radikal.ru/b16/1805/45/31f29f45021c.jpg

Thank you! 

5 Ways AR And VR Are The Future Of Business

Technology is changing the world of business we know today. Over the past 30 years, businesses have seen the PC, the internet and now VR (virtual reality) enter its environment. Even though VR has only entered mainstream in the past year or so, it already has a huge following from consumers.

However, businesses tend to lag behind consumers when it comes to taking on new technology and this is the case with VR. but it’s catching up. According to Tech Research Pro, 48% of companies are putting VR on their strategic business plans over the next few years. With this in mind, here is the future that VR and augmetned reality (AR) have in business.

https://medium.com/@arroundsmm/5-ways-ar-and-vr-are-the-future-of-business-4eaa625318a4

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Brain Surgeons Get a Better View From Augmented Reality

Brain surgery is never going to be easy. When a surgeon is removing a tumor, even a slight miscalculation in the angle of entry can interfere with important functions of the brain.

But augmented reality—blending digital imagery with the physical world—may help surgeons keep their focus at critical moments during the task.

https://medium.com/@arroundsmm/brain-surgeons-get-a-better-view-from-augmented-reality-dc8ab23667

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Hi! Yes we have: https://arround.io/content/file/arround-one_pager-en.pdf

Porsche now using augmented reality glasses to repair cars

Porsche prides itself on its high-tech sports cars. But now it's bringing that passion for the cutting edge to its service departments.

The German automaker announced Tuesday that it is supplying its 189 U.S. dealerships with augmented reality glasses that can help mechanics solve issues that arise on today's increasingly complex automobiles.

https://medium.com/@arroundsmm/porsche-now-using-augmented-reality-glasses-to-repair-cars-7874d5497133

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Demand for augmented and virtual reality expected to soar this year

Demand for augmented reality (AR) and virtual reality (VR) technologies will see explosive growth this year compared with 2017, according to a study released by International Data Corp (IDC).

The research firm forecasts that worldwide spending on AR and VR products and services will reach $27 billion in 2018, a 92 percent increase year over year. It expects to see spending on these technologies and services achieve a five-year compound annual growth rate (CAGR) of 72 percent over the 2017 to 2022 forecast period.

https://medium.com/@arroundsmm/demand-for-augmented-and-virtual-reality-expected-to-soar-this-year-b973d46a32eb

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