Trademark Registration of Common Words or PhrasesI thought this would be a good opportunity for everyone to learn a little bit more about trademarks.
An extract from the article:
Clients oftentimes call me to ask if they can get a trademark registration on a common word or a common phrase. The question itself is always asked with a doubtful tone, as if they already know the answer is no. To their surprise, however, the answer is a resounding YES!. Or at least in some cases it is.
One example that I like to give to clients is that of Apple Inc., the famous computer and software manufacturer. The word apple is a very common word, and yet Apple Inc. had no problem trademarking the term APPLE for computers and computer programs. Nor did Apple Rubber Products, John Middleton Co., and Scholastic, Inc. All of those companies, and many others, own trademark rights to the single word APPLE.
Why was this allowed? Because the word apple is an arbitrary word when used in connection with the manufacture and sale of computers and computer programs, or tobacco products, or educational materials. That is, there is nothing about these products that relates to apples. Accordingly, the term APPLE is actually a pretty strong trademark, as is the case when you apply a completely arbitrary term (however common it may be) to promote your products or services.
http://secureyourtrademark.com/can-you-trademark/common-words-phrases/