From the app description;
Payment can be made by credit card, cash in select cities, Apple Pay, PayPal, and more.
That's awesome, the amount of times I'm out but don't carry my wallet on me, I could use contactless through my phone or even PayPal ... Very nice
So we can pay for the taxi ride through the app? I always thought that the app would only charge the watched advertising. of course, if we can pay the taxi bill, that's great
From the description I would assume it means you can via the app ... which would be super cool. Book it on the app, watch an ad during your travels, earn tokens and then pay via the app at the end of the ride ... Nice
It makes sense to vertically integrate and try to create and improve usability so if they can integrate with payments as well and streamline the fiat process at the same time for taxis thats a pretty solid vertical integration
Yeh in my eyes that's how it has to be done, if you cause the user too much messing around they simply won't bother. The UI and whole process needs to be as clean and simple as possible. I'm assuming you can pay with tokens too and that is what is under 'and more' from their app description.
You're right about the UI and not to forget, the UX, they both need to be as simple as possible, less is more, with the right colors, this is where the graphic design team should showcase what they are made of, so it matters a lot that they get this part right and establish a friendly app that users will be delighted to use, as the popular saying goes, first impression matters