The idea of rewarding customers with crypto for paying attention like this is especially a niche worth looking at.
As it is things like taxi cab ads are pretty well useless for advertisers as their seen as annoyance but incentivize those same ads and suddenly they are much more worthwhile
Yea,i just bumped into this project a couple of moments ago and it looks pretty unique, though i'm still yet to finish up the whitepaper but its a nice means of delivering targeted ads to customers and for the fact that they have their token attached as a means of reward is a really nice way of adding value to their tokens, still trying to fully understand the concept
So from reading the OP of the ANN, it looks like they're combining an ecosystem with an ad targeting system? it says that you can watch adverts while riding in a taxi, is that the only time you can watch adverts to earn the tokens?
At the end of their roadmap they plan to create an app called Tachain flame and you can watch ads on it anywhere and earn TCHN everywhere.
I guess thats the final goal, I saw it on the roadmap as well its planned for release in Q4 2020. If you can watch the ads from anywhere in the world you will always be able to max out on your TCHN rewards allowance every day without even having to get one of their taxis. Maybe they will increase the rewards for watching ads in the taxi otherwise it seems a bit counter-intuitive.
I have long wondered why the advertising in the app should be displayed only in taxis. but if I read in your posting now that we can see the ad soon everywhere, then it makes more sense. And there will probably be a different kind of rewards for watching advertisements in the taxis, as it benefits the taxi driver as well
