Yeah, some users want to test the games before place real bets. Perhaps they should create a test token like FRD in MintDice.
They actually already have such a system in place with the marketing funnel. Just try to open eosbet.io with an incognito browser.
I think their idea is to push the price higher than the airdropped 20:1 (~0.3 EOS) so that users who want to own BET token would rather playing in the casino than buying in the market. Honestly, I'm not a fan of this "intervention" since I'm a free-market supporter. But hey, it's just a game (and a gambling site), they can do whatever they want.
I understand the "free-market" idea, but my opinion here is:
1. Since it's a free market, that also means the company can buy or sell whatever they want, since it's free.
2. It's very common for companies to do buybacks, seen it many times on the stock market as well.