I'm not 100% sure but i think that i read here that it would cost only $50k to be listed on Kraken?
Obviously they don't want it.
At least not yet.
That sounds like a "business strategy" :
exchanges want to get benefits from a work which at the end would anyway benefit all.
They just want to get the maximum benefit: at first a clear pay for the work,
then the volumes in the exchange are increasing, which brings some money to their pockets.
Another reason for not taking some cryptocoin to the exchange may be
that there is certain "pump & dump" schedule.
And NEM just does not fit to it right now.