NEM Marketing Progress Update

For the past few weeks the marketing team has been pushing along with the dev team and the community to help steer NEM in the right direction. While we're at the very beginning and there's still a lot to be done, we are pleased to see NEM is slowly coming together. Along the great work coming from the dev team, the NEM brand and image is slowly emerging to be known and respected in the altcoin section.

At the moment our strategy consists of 3 simple parts:

• Nurturing the community and finding effective ways to attract new people to NEM
• Consolidate our brand and build marketing infrastructure(channels) to allow an effective and wide-reaching communication. Start spreading our message through all the channels we have.
• Ecosystem/business: engage exchanges, payment processors, businesses and merchants to accept NEM and develop a relationship with them.(Planned to happen during beta, after we have a stable situation with points 1 and 2).
  

In the lines of the above plan here is what we have focused on:

• Filtering and making information about NEM, clear and appealing - we are making good progress on that
• Creating a compelling article containing the whole NEM story and spreading the word - done, please see The NEM Story
• Pushing for the NEM logo so we can finally move on with our branding - done
• Establishing NEM brand and image and applying it consistently across all our discussion platforms and media channels - we are making good progress on that, almost done
• Complete threads clean-up - done
• Sending a bi-monthly newsletter containing latest info about NEM - working as planned
• Attempting to establish a relationship with important news outlets - in progress
• Approaching multiple exchanges in order to get NEM listed right at or after launch - we have already approached several of them(and may already have 1 or 2 positive answers) but are still waiting for the feedback.

In addition to all that I am pleased to say that our NEM story article has received some decent traffic and has also been featured on a very important weekly altcoin newsletter(http://altcoinweekly.com/) which can be found here: Issue #37. The Vice article we've been collaborating on seems to be a good step forward, hopefully we'll have more articles like that to come.
We have been experimenting with hiring someone to do a press release and publish it across multiple news outlets to see how this would work for NEM. Here are some of the results of the experiment:

Please see this report: http://www.docdroid.net/gwik/nem-report1.pdf.html

And some more info regarding the press release:

The press release continues to receive traffic on bitcoin PRbuzz:

• http://bitcoinprbuzz.com/nem-a-new-crypto-ecosystem-heralding-a-paradigm-shift-in-the-way-we-do-trade-commerce-and-finance/
• http://bitcoinprbuzz.com/cryptocurrency-nem-features-100-original-codebase-fair-distribution%E3%80%81-and-comprehensive-ecosystem/
  

Press release attention on Twitter:

• https://twitter.com/search?f=realtime&q=NEM%20Ecosystem%20since%3A2014-08-16%20until%3A2014-08-26&src=typd
• https://twitter.com/search?f=realtime&q=NEM%20original%20codebase&src=typd

Digital Journal:

• http://www.digitaljournal.com/pr/2129398

Baystreet:

• http://www.baystreet.ca/viewarticle.aspx?id=419308

Yahoo Finance:

• http://finance.yahoo.com/news/cryptocurrency-nem-gears-change-trade-100500963.html

CryptoCoin Updates:

• http://cryptocoinupdates.com/?s=NEM
• http://cryptocoinupdates.com/cryptocurrency-nem-features-100-original-codebase-fair-distribution-and-comprehensive-ecosystem/

Here are some other sites that are not in the report:

• http://finance.einnews.com/article/219195664/Le6JBP5lav8ctOb6
• http://thebitcoinnews.co.uk/2014/08/17/nem-a-new-crypto-ecosystem-heralding-a-paradigm-shift-in-the-way-we-do-trade-commerce-and-finance/
• http://thebitcoinnews.co.uk/2014/08/17/cryptocurrency-nem-features-100-original-codebase-fair-distribution-and-comprehensive-ecosystem/
• http://bitcoinmythsexposed.com/nem-a-new-crypto-ecosystem-heralding-a-paradigm-shift-in-the-way-we-do-trade-commerce-and-finance/
• http://www.plexidigest.com/summary/1a00825096bcdf886d3397a3af0c9b22.html
• http://www.scoop.it/t/money-money-money/p/4026433584/2014/08/17/nem-a-new-crypto-ecosystem-heralding-a-paradigm-shift-in-the-way-we-do-trade-commerce-and-finance-new-money-feed
• http://newmoneyfeed.com/news/nem-new-crypto-ecosystem-heralding-paradigm-shift-way-we-do-trade-commerce-and-finance
• http://www.btcclan.com/2014/08/17/cryptocurrency-nem-features-100-original-codebase-fair-distribution-and-comprehensive-ecosystem/
• http://bitcoinnews24.com/?s=NEM
• http://bitcoinschannel.com/nem-a-new-crypto-ecosystem-heralding-a-paradigm-shift-in-the-way-we-do-trade-commerce-and-finance/
• http://bitcoinschannel.com/cryptocurrency-nem-features-100-original-codebase-fair-distribution-and-comprehensive-ecosystem/
• http://bitcoin.upper.jp/nem-a-new-crypto-ecosystem-heralding-a-paradigm-shift-in-the-way-we-do-trade-commerce-and-finance-2/
• http://www.bitcoinfeed.net/news/cryptocurrency-nem-features-100-original-codebase-fair-distribution-and-comprehensive-ecosystem
• http://www.bitcoinfeed.net/news/nem-a-new-cryptoecosystem-heralding-a-paradigm-shift-in-the-way-we-do-trade-commerce-and-finance
• http://binaryoptionevolution.com/nem-new-crypto-ecosystem-heralding-paradigm-shift-way-trade-commerce-finance/
• http://www.accesswire.com/419308/Cryptocurrency-NEM-Gears-Up-To-Change-How-Trade-Commerce-And-Finance-Is-Transacted
• http://www.wcax.com/story/26312228/cryptocurrency-nem-gears-up-to-change-how-trade-commerce-and-finance-is-transacted
• http://www.opensource.im/?p=25594
• http://www.bitcoinnewsroom.com/nem-a-new-crypto-ecosystem-heralding-a-paradigm-shift-in-the-way-we-do-trade-commerce-and-finance-11412
• http://www.bitcoinnewsroom.com/cryptocurrency-nem-features-100-original-codebase-fair-distribution-and-comprehensive-ecosystem-11410
• http://bitkoin-novosti.blogspot.se/2014/08/cryptocurrency-nem-features-100.html
• http://bitkoin-novosti.blogspot.se/2014/08/nem-new-crypto-ecosystem-heralding.html
• http://en.bitmakler.com/cryptocurrency-nem-features-100-original-codebase-fair-distribution-and-comprehensive-ecosystem__news_18553
• http://en.bitmakler.com/nem-a-new-crypto-ecosystem-heralding-a-paradigm-shift-in-the-way-we-do-trade-commerce-and-finance-__news_18552
• http://litecoin700gpu.blogspot.se/2014/08/nem-new-crypto-ecosystem-heralding.html
• http://litecoin700gpu.blogspot.se/2014/08/cryptocurrency-nem-features-100.html

Please note I am still waiting for some more info regarding the press release.

One more thing: the marketing team is thinking about/preparing to attend 2 conferences. The first one will be the Bitconference in Amsterdam from 3-5 September. This will be our first conference and erkki12 will be attending to spread the word about NEM. We won't have a booth but it will be still interesting to see what response we will get.   The second one is bitcoinexpo2014. Rockethead has already approached them and maybe he will be able to speak and give and presentation about NEM there. We think conferences are the most effective ways where we get the chance to approach the big players in the crypto-ecosystem. Our target is the establish a long term, quality relationship with most important media outlets, exchanges, payment processors, and online stores/businesses/merchants.

A lot of other interesting stuff is being prepared behind the scenes but I guess you will find that out as we make progress.  

Edit: I also want to emphasize the great value altnemo could add to NEM on both marketing and development side. Huge thanks goes to rockethead and makoto for taking the initiative and trying to make things happen.

Amazing, amazing stuff as always! The amount of work being put into making NEM a long-term player in the cryptocurrency market should be clear to anyone by this point. I'll try to spread this news to as many people as I can as well!

One marketing strategy which I have done for other altcoins in the past is to utilize fiverr.com. If you don't know, fiverr.com is a website where you can hire individuals to perform various services for you, usually for very cheap ($5 and up, hence the name of the site). I have hired people to print and hand out fliers and do other sorts of guerilla marketing services like this before, so this is something we could possibly think about doing for NEM as well. As for how effective it is, well, who knows, but the price is cheap so you can't really go wrong in my opinion.

Finally,  can someone send me some testNEM?

Thanks for the suggestion. We are actually considering experimenting with fiverr for a number of things. Will post about that as we do.

We are selling on the NXT AE for 2500 NXT atm. 2500*0.026600 = $66.5 (not $90). This is also proof, bullion quality from the Perth Mint, not junk silver sold in bulk.

This includes:

• "special privileges" in AltNemo. This is likely to be worth much, much more than the coin costs
• international, insured shipping (which costs more than the base metal
• 100 NEM cold wallet
• coin packaging

See http://altnemo.com/ for all the various payment options.

If you look at how much silver bitcoins are selling for, I have seen 1 oz of silver from 2BTC - 15 BTC for one coin. These were not even minted by a famous mint like the Perth Mint, either. So I think the coins can easily be worth 10-30x what you pay now, once you consider everything. If you buy 6, you get 1 free, too.

Gold is selling for 47500 NXT atm, which is 47500*0.026600 = $1263, which is under spot price. Gold coins come with significantly more "special privileges" in AltNemo, as well, making this easily the best deal in crypto if you have $1200 sitting around (again, this price includes shipping).

Anyone on the original stakeholder list who buys a gold coin will get a free silver coin, too