How do you bank?
This coin might want to consider losing the "Anonymous" imagery.
1. It's old, and cliche.
2. It's now associated with rioting and economic destruction.
3. The people who would actually use it for illegal transactions don't want to see this. All they want is
privacy. Anything that attracts attention, makes a political statement, invites controversy isn't fun for someone who really does risk going to prison or worse for his activities. Under the radar is the way they go.
So you think anonymous is going to attract more heat then illegal transactions used by terrorists and drug cartels.

I encourage you to look deeper into what a zero knowledge proof can do for business and the way we interact in a world of potential scammers in general. I believe greater demand derives from there. Proving to a person or machine protocol that you do in fact have the answer to "x" without revealing "x" or any personal information other then the fact that you do in fact control or know the answer to "x". That is not just about money. And possibly try broadening your scope instead of assigning it "ilegal" status because the transactions are anonymous.
Anonymous idea is, at its core, activism.
Activism consists of efforts to promote, impede, or direct social, political, economic, or environmental change, or stasis.
At the marketing level i believe more people understand "Anonymous imagery" then they do NIZK. And thats where Shadow and even Bitcoin could use some work. User interaction and understanding.