Some key points from the article:
"The league inked a deal with FanDuel this year and launched the first official womens sports fantasy game."
So the largest fantasy sports companies are already merging with existing sports. Interesting...
"Were talking about exposure here, she explained. In the fantasy space, as well as the social and digital space, were seeing tremendous growth in terms of numbers. The first thing with any product in any business is making sure that people know you exist and they are aware of where you are and what youre doing. So FanDuel in the fantasy space its completely new to our league, which means a new pool of people and a deeper and broader set of interests. "
I think the above signifies a new shift in the involvement of fantasy sports with live streamed sports. Exciting times ahead no doubt!