I see a huge gab here when every flixx user will be seeding enough content, advertisers wont be needed anymore. Compare this with the other end, too many "Shit I ran out of Flixx" moments could really lead to a drop in userbase.
In the end Flixxo is a platform in where content creators are supported by their audience. Right now, YouTube can't offer such a thing. Sure, they watch advertisements, but the cut YouTube takes is enormous. We have stepped into an age of 'free' entertainment.
YouTube, Twitch, heck you can even get your films for free. What Flixxo is trying to do is combine known practices and try to make it work for both sides. The content creators, and content consumers.
In short, we expect better quality content for cheap. You could buy Flixx, pay a few cents for each video and never see any ads, while having peace of mind that creators are rewarded.