Do not forget that Google is only an instrument and on the first page those who want to be there. SEO etc. And it is enough to find one source to find others, since everything is connected. Google is the first step when you are studying something, that's all.

I do not argue with this and talked about this, when I mentioned SEO. in any case, if you need knowledge, then you must learn how to filter any information and find the right one. in general, in sports betting have not something special, so to search for information through the google, bing etc is normal.

If this platform proves to be successful, which we hope it will, then it becomes popular and the google algorithm picks it up it will show as a first suggestion. Or devs could simply pay for ads.

Hopefully not, but it's important to have a backup plan. I wonder, though, what about other search engines?

 It would be foolish not to do it. there is too much competition now, so advertising in search is will be good for them, too

I strongly recommend all other users of it to follow your advises!

I just want to say that it will not be superfluous. besides, it's not very expensive. seo is absolutely an obligatory thing in modern business at all.

Bing just has a very strict website policy compared to it's competitors, which leaves you with less options to search from.

The thing is, some SEOs tend to overdo it, making ads too frequent and flashy, causing people who see the ads to actually despise the project that is being advertised.

That is not entirely true, as if competitors of Xwin pay search engines for being top at specific searches, no number of "Xwin" searches will be able to bring it to the absolute top of the search page.