It's quite big as it is, they redefined the whole business model. And about a place under the sun, I can tell you one thing: as of now it's a green grassy field, it's not the usual struggle to get out of tree's shade. More importantly, consumer stands profit out of any type of competition, except for fake ones for obvious reasons.
In CryptoBet it can be a green field for now, but not in the sphere of ICO, where the project right now. In addition, if to the market comes a new player who will use all the opportunities, he will crush others. Therefore, it is better to do everything at once to the maximum than regret later than If you don't do it at all
When looking for a project, especially with an ICO, people are you usually looking for a specific service provided by the project such as, well, betting. If a new project comes along and offers something new, the old project will react to it and take steps to get people back. In terms of going all-in from the get-go, imagine if Apple introduced the perfect smartphone back in 2007. What would they be selling right now?