I read a onepager in one of the upcoming ICOs, now i know we have a 300 paged whitepaper, brochures and presentations in ehealth, maybe a summerized whitepaper should be good for everyone:) 300 page is a lot for some of us.
Btw. I am ok with 5 eth. minimum cap on the private sale phase. Devs want to attract bigger investors so 5 eth is quite normal i think.
Actually, it is more than normal. I saw 80-100 eth minimum for even pre-sale.
So for private sale 5 eth minimum is not a high number even it is a very low number.
By the way, i think brochure can be used as a summary of the whitepaper.
but a project with a aim of 2025, i think big investors won't invest 80 or 100 eth for a idea.
I was thinking about a 30 paged whitepaper, brochure seemed shallow to me.