What are your main benefits in comparison with competitors ?
They have platform, the have an intuitive website, all the detailes worked carefully out. Frankly, they have the project ready for realization.
If you are right then they have time to do some marketing:) at least hire a manager for here i guess:)
i got the feeling that they are missing so many things... is there already a whitepaper out? i am lazy to look on the website now...
get a community manager

i read many questions, but only answered by community members.
the whitepaper is going to be ready the next week, it would be nice indeed if somebody could answer the question provided so far.
Nickolay has been here at first answering questions, hope is coming back.

I don't think eHealth will have many competitors, at least so far. I don't know any, do you? This is a very complex project, that requires a lot of knowledge, skills, experience and work.
As for the whitepaper, it's coming soon, but they have really a lot of information on the website, it answers majority of questions.